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News: Record Labels Seeking Profits in T-Shirts, Tours|
Posted on Monday, December 21, 2009 @ 15:08:11 UTC
Ravaged by dwindling music sales and rampant piracy, major music
companies are bulking up expertise in an area of the business
they used to ignore: T-shirts, baseball caps and other artist
merchandise. Beyond merchandise, music labels have been seeking
revenue in sectors like concerts, management and brand licensing
rights. It's called a 360-degree approach. Complete Article
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