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News: Universal Betting on Lower Prices to Boost CD Sales|
Posted on Monday, March 29, 2010 @ 16:54:06 UTC
Universal Music Group (UMG) is embarking on one of the most
ambitious efforts yet to boost U.S. CD sales, with the test of a
new pricing structure designed to sell most new releases by
current artists at $10 or less at retail. The major's "Velocity"
pricing program responds to the continuing plunge in CD sales,
taking aim at brick-and-mortar retail stores that have scaled
back on floor space dedicated to music. The pricing adjustments
will also bring CD prices more in line with what consumers pay
for digital albums at online retailers like iTunes and Amazon. Complete Article
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