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Home > Magazine > Article Archive > News

News: Devo Scores With Song Study
Posted on Monday, April 12, 2010 @ 11:51:40 UTC
Topic: Major Artists

A new interactive site from Devo is one of the most unique and progressive promotions seen from a major label. With Song Study, in which listeners choose which songs will make the bandís next album, Warner Bros. Records and Devo have achieved a mix of promotion, research and high-tech humor. Hereís how it works: you listen to samples of 16 songs and pick the 12 you think should be on the album. Jacob, the host, dons headphones each time a sample starts. Jacob bobs his head to the beat, occasionally answers a telephone and even drinks a glass of milk while the music plays. Complete Article





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