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Home > Magazine > Article Archive > News

News: Pop Music as Branding? Shh...
Posted on Friday, September 03, 2010 @ 15:27:33 UTC
Topic: Major Artists

Earlier this year, Black Eyed Peas leader will.i.am gave an interview to the Wall Street Journal about his group's success. "I consider us a brand," he said, adding such observations as: "Here's how the consumer can benefit from the collaboration." Of course, this kind of business speak is the common language of the music industry, but it's rare to hear stars talk it. The idea of describing a pop group in terms of branding feels wrong to most fans: there's something distressing, almost icky about it, even coming from this most self-manufactured of bands. Complete Article





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