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  Home > Magaine > Content

Breaking Into the Film & TV Music Markets
Monday, February 09, 2009 @ 22:28:44 UTC
Topic: Business


Remember Lisa Loeb? She was an unsigned artist who went to school with the actor Ethan Hawke. When Hawke was doing the movie Reality Bites, he brought Loeb's music in for soundtrack consideration. RCA liked it, put her on the film's soundtrack, and that track of hers blew up and launched her music career.



Developing a Positive Music Marketing Mindset
Saturday, October 04, 2008 @ 21:17:28 UTC
Topic: Promotions


How many times have you thought this: "I'm just not cut out to be a salesman"; "I don't like promoting myself;" and "I'm too busy to spend my time marketing"?

Marketing yourself, your songs, your CDs or your live shows is imperative in this dense media market we inhabit. But getting your signal through all the noise out there often seems like a hurculean task, leaving you feeling paralyzed or powerless.



A New Era of Monetizing Music: The Artists' Model
Saturday, October 04, 2008 @ 21:14:48 UTC
Topic: Business


October 10, 2008 marks the one year anniversary of Radiohead's In Rainbows, which was initially released as a digital download, and only afterwards as a CD (the physical disc was released in North America on January 1, 2008). In Rainbows was Radiohead's first release after the end of their contract with EMI, and the end of the longest gap between studio albums in their career.



Palin Comparison: Which Ticket Would Be Better for Music?
Monday, September 08, 2008 @ 22:17:12 UTC
Topic: Commentary

Word is that Alaska governor, Republican vice presidential nominee and airborne wolf hunting supporter Sarah Palin gave one of her children the middle name "Van" so that his name would rhyme with Van Halen. After all, one of its best-selling albums, 1984, did come out the same year she competed in the Miss Alaska pageant. We know Barack Obama running mate Joe Biden is a staunch supporter of the RIAA and other copyright interests through his sponsorship of the Perform Act, which tried to prevent people from recording satellite and internet radio, and he was also a main supporter of the RAVE Act. Let the comparisons ensue!

Complete Article



A Money-Saving Secret for Registering Your Copyrights
Monday, September 08, 2008 @ 00:31:10 UTC
Topic: Business


It is not essential to register your copyrights with the government's Copyright Office (www.copyright.gov) but it is advisable. Registration creates a clear paper trail in the event of an infringement on your copyright. Plus (and this is ultimately most important), formal registration allows you to collect statutory damages as well as attorney fees from the infringer when you win your case. 'Nuff said.



It's All Good: There is No Such Thing as Bad Press!
Saturday, July 12, 2008 @ 21:48:02 UTC
Topic: Promotions

It's All Good: There Is No Such Thing as Bad Press!
It's one of the oldest riddles in the history of music: If a band rocks hard in the forest and there's no one there to hear it... did it ever really happen? It's a fact: you may be the most talented musician in the galaxy, but if no knows about you, you'll probably never advance past playing to your one and only fan in the mirror in your mom's garage.



Music Online Glossary - When Music, Music Careers and PCs Collide
Saturday, July 12, 2008 @ 21:44:32 UTC
Topic: Business

Music Online Glossary
The Internet is a place where music can be discovered, reviewed, discussed, shared, and purchased. Musicians know this and get online to upload their music and become a part of the world wide music machine. The Web also allows musicians to access music knowledge, and from time to time, an artist may come across new terminology or phrases they don't understand. To help, below is a mini glossary containing a selection of music business terms, an excerpt of a more extensive glossary found on Artistopia.com.



And The Winner Is: Will Awards & Contests Lead to Bigger Things?
Saturday, April 05, 2008 @ 15:37:47 UTC
Topic: Promotions

And The Winner Is: Will Awards & Contests Lead to Bigger Things?
Imagine this: you’re a huge rockstar. Your pool is filled with hotties and your bathtub with champagne. You have a coffee table made out of your signature guitar and your Cadillac Escalade has beer on tap and a flat screen high definition TV. Even with all of the expensive toys and extravagant showpieces in your crib, the thing that first draws the attention of press and partygoers alike: the wall lined with your awards.



Promote Your Music on Social Networking Sites
Saturday, April 05, 2008 @ 15:34:41 UTC
Topic: Promotions

Promote Your Music on Social Networking Sites
Social networking websites are one of the hottest trends around. Everyone is on them. They grow virally and extremely fast. If someone joins up, they'll have to invite their Yahoo, AIM, or Hotmail address book, and soon they'll have all their friends on it, too.



Crowdfunding: Arts Patronage for the Masses?
Saturday, March 08, 2008 @ 15:45:22 UTC
Topic: Internet


In 1997 when 80's prog-rock band Marillion scheduled a European tour to support its new album, keyboardist Mark Kelly posted an Internet message stating that the band would not tour the United States due to a lack of record company support. Fans of the band worldwide joined forces to raise over $60,000 to underwrite it, and the band undertook its largest North American tour since 1991. Since then, Marillion has been able to tour and record several more times all based on direct fan support. As a result, such passionate, wholesale support has allowed Marillion to step outside of the conventional music industry and find their own path.



Record Labels: Survival Of The Fittest
Saturday, March 08, 2008 @ 15:31:44 UTC
Topic: Labels


We all know that the record business is in major transition, has been for a few years now. Still, major labels and independent labels are trying to figure out what the new model is. But the real problem with most labels is that they still want to be in 'big business'. This is the first real issue labels have got to deal with. Because CD sales are on the downturn, record labels are cutting back on staff (hence the EMI shake up recently). But I have my own opinion about this. I firmly believe any existing record label that has an office staff on salary is now doomed to fail. And the old model where labels had one or two successful acts in order to 'fund' 80% of their other failed acts, absolutely needs to go. Any label existing today thinking that this is something that even has a chance of working has its days numbered.



The Green-Eyed Monster: Are You Friends Really Happy For Your Success?
Saturday, March 08, 2008 @ 15:29:13 UTC
Topic: Attitude


Ideally, it should always be the way you've imagined it in your daydreams. You get the phone call you've been waiting for: the big live review, the hot music management company wants you to sign with them, the A&R rep from that major label is coming to your next showcase, or you were picked as one of the best unsigned musicians in the area. Your first thought is to share your good news with your best friends, your comrades, your fellow struggling musicians.



So You're Planning a CD Release Party
Sunday, February 10, 2008 @ 15:55:33 UTC
Topic: Promotions


You would be amazed how often I get a phone call like this: "We're almost finished mixing our songs and we have a release party booked for next weekend. How fast can we get our CDs made?" Unfortunately this scenario happens all too often, and it's the reason why I decided to impart a few thoughts about it.



How to Create Your Own Virtual Street Team
Sunday, February 10, 2008 @ 15:54:07 UTC
Topic: Promotions


One of the Keys to true independence as an artist is creating and running your own street team. Now with the power of the internet you can make this a reality without breaking the bank. It has been tried true and tested by some of the top indie artists and labels. This can be an artist's #1 source of money if done right. A prime example is Maroon 5. From what I understand they have sold over 500,000 records from their street teams.



Wheatware Music - A Green Alternative
Sunday, February 10, 2008 @ 15:52:18 UTC
Topic: Gear


Wheatware is an innovative company making surprising products from "bio-resin", which is a fancy way of saying they are creating a plastic-type substance made from wheat. So now, for the first time, a company has begun making compostable, environmentally friendly guitar picks and drums sticks. In addition, Wheatware manufactures other non-music products, including tableware, chopsticks, golf tees, and clothes hangers.



2007 Music Industry News Wrap-Up
Sunday, December 02, 2007 @ 14:02:48 UTC
Topic: Industry News


2007 was characterized by continued growth of digital download sales, and continued losses on physical formats like CDs, causing a large net loss for major recording companies, who found themselves continuing to struggle to define business models in the digital domain. Major labels toyed with DRM-free song sales models, but continued the trend of filing thousands of lawsuits against fans and college students for allegedly illegal downloading. Alternative types of artist deals began to emerge, with Starbucks signing Paul McCartney, and Madonna signing with Live Nation, while some labels attempted to grab a larger share if their artists' merch sales. Apple scored again with sustained iPod and iTunes sales, while Amazon.com and Wal-Mart entered the download marketplace for the first time. Internet radio was hit with new, higher royalty rates, social networks were all the rage online, and Prince & Radiohead tested new models for distribution.



DVD Review: 411 on The Independent Music Movement
Sunday, December 02, 2007 @ 02:26:50 UTC
Topic: Reviews


DVD Title: 411 on The Independent Music Movement

Publisher: Aneel Robinson

Cost: $49.95





Hot Tips to Nurture Your Fans
Saturday, November 03, 2007 @ 15:10:59 UTC
Topic: Promotions


Building your audience and growing your fan base is your golden ring to success. None of the industry executives at labels, management firms, booking agencies, the media or retail can ignore a demanding, loyal fan base. Job number one, in that case, is to nurture your audience.



Set Goals: Your Rockstardom Wasn't Built in a Day!
Saturday, November 03, 2007 @ 15:09:32 UTC
Topic: Business


Every musician currently living on the Planet Earth would love nothing more than to wake up tomorrow in the midst of their glorious peak of superstardom. But, as Rome wasn't built in a day, neither is the career of any musician. A musical career is a long, sometimes arduous journey of tiny advances and minor setbacks, filling the fragile shell of big breaks and huge disappointments. It's up, it's down, it's all around and hopefully, as time passes, you can see the course of your career building up slowly through weeks and months and years of steady progress.



8 Reasons Why a Band or Artist Needs a Manager
Saturday, November 03, 2007 @ 15:08:10 UTC
Topic: Business


To most musicians, the enduring image of an artist manager is a caricature of a heavyset, unkempt slob of a man, stuffed into a 2-sizes-too-small, off-the-rack department store suit, chomping on a cheap smelly cigar while sliding a greasy hand unceremoniously into the back pocket of a starving artist. Surely, somewhere in the vast landscape of the music universe, such malice exists. The vast majority of artist managers, however, are a motley collection of well-meaning, hardworking, selfless individuals struggling to make the dreams of someone they believe in come true.