The Music Industry's Summer Comeback Tour Includes Belt-Tightening & New Ideas
Date: Friday, April 08, 2011 @ 09:22:47 UTC

After last year's dismal summer concert season, acts are redrawing their strategic road maps. They're rolling out new tricks such as the Railroad Revival Tour led by U.K. folk-rock band Mumford & Sons, who this month will travel with two other groups via vintage rail cars, performing at six stops from Oakland, Calif., to New Orleans - building buzz ahead of a longer U.S. tour. They're seeking out offbeat venues such as the decommissioned steel plant in Chicago that in July will host one of four inaugural festivals organized by the Dave Matthews Band. Others are cutting ticket prices and, more quietly, tightening their touring budgets. Complete Article

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