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Cnet: Why Google Should Acquire Pandora
Date: Tuesday, April 19, 2011 @ 12:42:20 UTC

If Google is weary of waiting to license music from the top record companies and wants to wade into digital music without delay, then acquiring Pandora could be the answer. The online radio service has the kind of brand recognition and audience (80 million registered users) that YouTube had when Google acquired the video-sharing site in 2006. Pandora also possesses an established advertising business, something that YouTube lacked and something Google understands. In the first nine months of 2010, about 85 percent of Pandora's revenue, or about $78 million, came from ad sales. Another $12 million was generated from the fees that people pay to join a premium subscription service. Most importantly, Pandora has music. Complete Article







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