Generate Demand for Your Music By Rightly Using A Loss Leader
Date: Thursday, May 05, 2011 @ 10:15:16 UTC

Your music is your business. And in business, in order to spike sales and increase the bottom line, you have to pick and put into play a loss leader. A loss leader is a part of your whole product offering that you will lose money on (or not make money on) in order to get potential customers through the door. Once they are in, their experience with your "brand" should cause them to buy other products you also offer as well as become repeat customers. This adds to your bottom line. This is what a loss leader does. Complete Article

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