Zynga's 'GagaVille': A Litmus Test for Music in Social Games
Date: Tuesday, May 17, 2011 @ 14:39:43 UTC

Social gaming powerhouse Zynga went live with its most aggressive foray into the music space yet, GagaVille. It's a significant launch because the company will be closely watching how the Lady Gaga-themed game performs as a way of informing its ongoing music strategy. The music industry is still searching for the right way to capitalize on the social-gaming phenomenon, and is looking to Zynga for answers. Some 250 million active users a month play its various games-such as FarmVille, Mafia Wars and CityVille-which combined generated the company an estimated $850 million last year buying virtual goods and merchandise. Complete Article

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