Booking Bonnaroo - How a Successful Festival Taps Its Stars
Date: Friday, May 20, 2011 @ 23:34:27 UTC

Bonnaroo 2011, the 10th anniversary of the Manchester, Tennessee, festival, has sold out its 80,000 tickets. The lineup includes Eminem, Arcade Fire, Widespread Panic, Buffalo Springfield, My Morning Jacket, Lil Wayne, the Strokes, the Decemberists, Mumford & Sons, along with dozens of others. But despite the top-billed talent on display, Ashley Capps, president of A.C. Entertainment and co-producer of Bonnaroo with Superfly Presents, says it's gotten to the point where the entire lineup drives ticket sales, not just the headliners. Complete Article

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