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Bands and Brands - How They Can Best Work Together
Date: Tuesday, June 07, 2011 @ 15:36:05 UTC

As a consultancy acting for brands, we deal every day with labels, publishers & artist managers. Typically we're looking to license existing tracks for our clients' marketing films, or book an artist for a live event. It intrigues me that there's such wide variety of attitudes and behaviours among the rights owner and management community. When discussing brand-related deals, some people just "get it" and others don't. Thankfully, the situation is constantly improving, so I'd like to offer some thoughts to help this trend continue in the right direction. Complete Article







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