Billboard: Spotify, Virgin Media Partnership Is the Future of Recorded Music
Date: Wednesday, July 06, 2011 @ 21:39:23 UTC

Spotify's new partnership with Virgin Media in the U.K. shines a light on the path the access model will take into homes around the world. People already pay for access to the Internet, cable television and telephone services. So why not music? In the coming months, Virgin Media customers will have the option of adding Spotify to their TV, Internet and mobile plans. The companies did not give specific prices but said the costs of the plans would be less than normal. The PC-only level of service costs 4.99 (about $8) per month while adding mobile access raises the monthly fee to 9.99 ($16). A free, ad-supported version is not part of the deal. Complete Article

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