For Indie Bands, the New Publicity Is No Publicity
Date: Thursday, July 07, 2011 @ 23:03:55 UTC

It usually starts the same way. Some band posts a song to a music sharing site like Bandcamp or SoundClick. One person sends it to two people, who each send it to four, and so on, until it gets picked up by a music blog like Gorilla vs. Bear or Brooklyn Vegan and then aggregated on the Hype Machine. A week later, the band has caught the attention of record labels, tastemakers, and promoters. Complete Article

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