Do Band Members Need to Build Individual 'Brands'?
Date: Monday, July 18, 2011 @ 20:27:57 UTC

Members of bands typically have weaker brands than the band as a whole. Even prominent members, such as singers and lead guitarists, often have difficulty developing a strong following after leaving popular bands. The ideal approach to thriving long term in the music industry is to build one's own brand - not by trying to grab the spotlight from other band members, but by pursuing one's own interests and creating a solid individual identity. Complete Article

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