Live Nation Launches Promo Venture With Universal Music
Date: Monday, September 19, 2011 @ 23:42:11 UTC

Live Nation Entertainment Inc. said it will partner with Vivendi SA's Universal Music Group to promote the recording company's artists, the latest effort by the concert giant to use cross-marketing to bolster its results. The venture aims to strengthen Universal artists' brands through sponsorship deals, marketing campaigns and other branding opportunities. Live Nation, the world's largest live-event promoter, has been coping with weak consumer spending that has sapped results following a drawn-out merger with Ticketmaster, its online ticket seller. Rival concert promoter AEG Live has meanwhile challenged Ticketmaster with the launch of its own ticket-selling service. Complete Article

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