The Modern Album Release Cycle Includes Lots of, Yep, Social Media
Date: Tuesday, September 20, 2011 @ 23:30:43 UTC

Last week at SF Music Tech Summit, Ethan Kaplan said something very telling yet true: "The worst thing you can do to keep fans actively engaged... is to actually release the album." Think about that - just because the album comes out does not mean the campaign is over. Hell, at that point, the campaign just BEGAN! Unfortunately, too many acts waste their ammo in the weeks leading up to the Big Event, then have little salvo to offer in the weeks following, especially if the press, the airplay, film placement, or the tour do not come in as hoped. Complete Article

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