Warner Music Exec: Music Industry Has 'Figured Out Free'
Date: Friday, October 07, 2011 @ 18:07:30 UTC

In a new interview with CNet, outgoing head of digital at Warner Music Group Michael Nash says the music industry has "figured out free." Nash has spent a decade at WMG, the last four heading up its digital division, but is stepping down soon. In a wide-ranging interview, Nash says that services such as Spotify, Rdio and MOG have brought the industry to a place where it "has finally figured out free. The recent announcement for all these free offers is from a licensing standpoint the right approach... Free didn't work before. It was once used [by such defunct sites as Imeem and Spiralfrog] to drive engagement with ads. What we're looking for now is for free to drive engagement with subscription services." Complete Article

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