Record Labels Seeking Profits in T-Shirts, Tours
Date: Monday, December 21, 2009 @ 15:08:11 UTC

Ravaged by dwindling music sales and rampant piracy, major music companies are bulking up expertise in an area of the business they used to ignore: T-shirts, baseball caps and other artist merchandise. Beyond merchandise, music labels have been seeking revenue in sectors like concerts, management and brand licensing rights. It's called a 360-degree approach. Complete Article

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