OK Go Form Their Own Label, Paracadute
Date: Wednesday, March 10, 2010 @ 12:22:56 UTC

OK Go, the band whose inventive internet campaigns and self-directed music videos have set records and won the band a GRAMMY®, announces the formation of Paracadute. Paracadute and OK Go will oversee the distribution and promotion functions for the band and have planned an extensive promotional campaign for OK Go's latest album, Of The Blue Colour Of The Sky, which was released in January. Just as the band saw an opportunity to do something different with their homemade videos, OK Go see untapped potential in the sea change that the music industry is experiencing and believe there are tremendous opportunities for artists capable of managing their own promotion and distribution. The band, who have always controlled their publishing, merchandise, touring, and all other non-recording rights, are parting by mutual agreement with EMI Music. Website

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