Engaging You Customers Online: Strategies from the 140 Character Conference
Date: Sunday, April 25, 2010 @ 14:57:05 UTC

Twitter is fun, easy and effective, but don't expect it to result directly in sales. These were some of the nuggets of wisdom in the "Music and the Real-Time Web" panel at the 140 Character Conference. Panelists are Steve Greenberg (S-Curve Records), Syd Schwartz (EMI) and musician Matthew Ebel. Ted Cohen (TAG Strategic) is the moderator. Ebel says the support of 125 to 150 fans pays all of his bills, but Twitter is not a driver of that revenue. Virtually nobody, he says, is looking for new music on Twitter. Even though there may be a newer service, explains Schwartz, marketers need to address the relatively older services fans are still using. Video

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