Time Mag: How Pitchfork Struck a Note in Indie Music
Date: Monday, August 16, 2010 @ 20:14:30 UTC

Big Boi isn't indie. Or is he? As one-half of the rap duo OutKast, he has sold some 18 million albums, won six Grammy Awards and appeared on more hit songs than even he can keep track of. Yet there he was on July 18 at the Pitchfork Music Festival in Chicago, playing alongside bands only a fraction as successful. As thousands of writhing, fist-pumping fans swarmed the main stage and climbed on top of fences to get a look at the hip-hop megastar, thousands more were across the park, stomping and dancing to the largely unknown noise-pop act Sleigh Bells (album sales: 47,000). That doesn't usually happen to Big Boi. Complete Article

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