Converse: I'm With the Brand, Building Brooklyn Recording Studio
Date: Friday, October 08, 2010 @ 08:04:29 UTC

Converse is testing a new way to get its foot in the door of the music industry. The shoe company is building a studio in Brooklyn called Converse Rubber Tracks, which will provide artists with free recording time in exchange for future promotions. Converse is not looking for revenue from the songs themselves - artists will actually keep ownership rights - but it is hoping to gain access to on-the-verge bands, which will generate good will for the brand for helping to break them and get Converse in on the ground floor. Complete Article

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