MTV's 'No Music' Strategy Pays Off With Soaring Ratings
Date: Monday, December 27, 2010 @ 17:13:15 UTC

In February, MTV dropped "Music Television" from its logo, and voila, viewership has gone up. A lot. According to the Street, MTV just posted its largest annual ratings increase since 1999 - that halcyon time when there was Britney Spears and the Backstreet Boys and "TRL"! Complete Article

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