Want a Pop Songwriting Hit? Keep It Simple
Date: Sunday, January 09, 2011 @ 17:16:10 UTC

The pressures on musicians to keep things simple are obvious. What have become all-too-familiar 21st-century refrains too much information, too little time and the diminished attention spans that result from trying to cope have only grown more insistent through the decade. The recording technology of loops and samples encourages unimaginative producers to repeat something merely adequate for the length of a song rather than developing or enriching it. Playback from MP3s through cheap earbuds rewards the brittle and tinny, not the lush and subtle. And as sales of recorded music dwindle, the incentives only increase to write songs around nuggets and generic sentiments that can be repurposed as ad jingles, ring tones and soundtrack backgrounds. Complete Article

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