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Behind the Music: Can You Really Teach A&R?
Date: Monday, February 14, 2011 @ 15:22:35 UTC

Recently, Hartwig Masuch, the CEO of music publisher BMG Rights, told the audience of a panel at the Midem music industry conference that the days of A&R are numbered. It appears Brighton Institute of Modern Music (Bimm) and EMI didn't get his memo, as they're about to launch their first ever A&R music business apprenticeship. My first response to this news was: can you teach someone passion, gut instinct, courage of conviction and the ability to spot genuine talent? Complete Article







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