'Freemium' Goes Freer as Rhapsody Tries to Fend Off Peers
Date: Sunday, March 06, 2011 @ 15:38:29 UTC

What's the perfect harmony between free and paid in the subscription music world? For March and April, Rhapsody has upped its usual 14-day free trial to 60 days. But the real story may be the rationale for the extension. Rhapsody says 60 days is 'unprecedented'. Business Insider suggests the promo is to win new customers ahead of Spotify’s seemingly imminent US launch. That's highly speculative but a fine point. In the unlimited- access music segment, Spotify is not the only competitor to Rhapsody. Complete Article

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